Domino’s newest campaign is raising questions about American infrastructure.
On Monday the pizza chain announced a campaign to repair potholes. The company is already working with local governments in Bartonville, Texas; Milford, Delaware; Athens, Georgia; and Burbank, California, to repair roads, filling potholes and stamping the repairs with a Domino’s logo.
“We don’t want to lose any great-tasting pizza to a pothole, ruining a wonderful meal,” Russell Weiner, president of Domino’s USA, said in a statement. “Domino’s cares too much about its customers and pizza to let that happen.”
Domino’s is allowing people to nominate their own towns for road repair, and many customers are excited for the chance to get potholes filled. Domino’s Facebook page has already been flooded with requests.
But for some the project raises questions about why a pizza chain is taking initiative to fill potholes.
Road repairs are typically the responsibility of the government, paid for by taxes. The fact that a pizza chain is stepping up in areas where the government is falling short seems, for some, to be a dystopian solution.
Customers can nominate their town for a paving grant from Domino’s on the website pavingforpizza.com. If Domino’s selects the town, the customer will be notified and the government will receive funds to help repair roads.