Home Investments Target takes on Apple and Best Buy with tech that is cheap...

Target takes on Apple and Best Buy with tech that is cheap and stylish



Target is now putting its stamp on its own line of electronics.

Heyday, which features brightly colored ear buds, patterned tablet covers, and waterproof speakers among other accessories, is now on sale — and nearly all the items will cost $20 or less.

Target’s cheap but chic take on tech is aimed at winning the highly coveted attention of Millennials. And it may also may make it more competitive with electronics giants such as Best Buy and Apple.

“Target is known for creating exclusive brands that are stylish, inspirational and affordable,’’ Mark Tritton, Target’s executive vice president and chief merchandising officer, said in a blog post. “When we looked at the current options our guests had in electronics, we saw an opportunity.’’

Target has become a fashion favorite because of its collaborations with top designers such as Victoria Beckham, tie-ups with popular brands such as Hunter, and collections designed by taste makers such as Chip and Joanna Gaines, former hosts of the hit TV show Fixer Upper

But Target also has sought to make a mark with its own in-house brands, a path taken by other retailers — from Walmart to Macy’s — who want to remain destinations for shoppers who can buy pretty much anything they want by simply clicking on Amazon.


Show Thumbnails

Show Captions


More Money: Beer, boots and groceries drive Target sales, but earnings still miss and shares dive

More Money: Target stomps out its Hunter boots deliveries, says product was not good enough to sell

More Money: Target cuts delivery fee by almost half, putting pressure on Walmart, Amazon


Shopping at Target can be an exhilarating experience. You go in looking for toothpaste and somehow you end up with 3 bags worth of stuff.Susana Victoria Perez (@susana_vp) has more.


Read or Share this story: https://usat.ly/2M9NvPN